Brands are no longer being created by strategic planners and ad agencies. They are created by consumers and products that move really fast. Welcome to the age of Quantum Brands.
The concept of Quantum Brand was developed by Roy Cohen.
While working at Facebook with performance clients, Cohen noticed a pattern of growth and then plateauing that always ended up in the decision to go for TV or Brand generation.
Further investigation showed that most of the growth slow-downs were happening due to audience exhaustion and too many constants that prevented from companies to find new customers at the right time with the right offering.
Cohen developed the Quantum Performance Framework (Now named Create For Growht by Facebook) to help the worlds biggest companies to redefine their growth.
This site explores the concept of growing companies beyond limits using a wholistic approach (Product, Creative, Media and UX) to performance marketing and measurement.